About Project

About Client

Upper Hill Eye and Laser Centre (UHEAL) is a regional leader in ophthalmology devoted to improving and preserving sight by making eye care information accessible and world-class eye treatment affordable.

Project in Brief

UHEAL was looking to develop brochures on the common eye ailments that they could give out to patients as well as to the general public during their outreach programme.

Project Aim

Make valuable eye care information accessible and available through comprehensive and yet concise, visually-appealling brochures.
Jeri Consulting, Copywriting
UHEAL, Brochures, Jeri Consulting

Project Highlights

Jeri Consulting used a minimalist approach to copy development and graphic design to deliver vibrant brochures that were rich in content and still pleasant to look at and easy to peruse.

Strategy & Research
Copy Writing & Editing
Design & Layout
Weeks of Work
Brochures Delivered

More Details

UHEAL needed brochures for the eight of the most common eye ailments they treat at their eye facility as well as during outreaches, namely:

  • Diabetic eye disease
  • Glaucoma
  • Keratoconus
  • Macula hole
  • Retinal detachment
  • Squints
  • Cataracts
  • Age-related macular degeneration (AMD)
Jeri Consulting, Copywriting